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AI Change Agent

Building and scaling a UX content team from scratch.

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THE CHALLENGE

In the rapidly evolving AI landscape, the challenge is staying ahead of emerging technologies while maintaining the highest quality standards. To drive sustainable product growth, content teams must advance their capabilities in prompt engineering, conversational design, and AI-assisted workflows.

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STRATEGY AND CRAFT

As part of the standardization team, I co-authored craft guidelines that helped define prompt development for our internal UX writing tool. I scaled this tool beyond dedicated writers, but to empower other product professionals to generate near-shippable, review-ready content. 

Within my own team, I formalized AI-driven product audits and hosted advanced prompt-writing seminars, ensuring a strategic balance between content strategy and AI implementation.

Image by Luke Jones

PRODUCT IMPACT

By focusing on advanced AI developer tools like Claude Code and Cursor to actively write content, create and update keys and strings and implement content directly into the code, we increased productivity and release time.

Image by Luke Jones

TAKEAWAYS

Designing internal AI tools with strict content guidelines allows product partners to generate baseline content, allowing experienced content writers to focus on strategic projects and align with business goals. 

Image by Michael Dziedzic
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