Content Lead

THE CHALLENGE

Scaling UX writing impact across an expanding product ecosystem through organizational shifts and rapid technological evolution.

STRATEGY AND CRAFT

Over the course of four years I rebuilt a team from scratch, scaling to seven writers and increased product coverage from 8 to 15. During that time, I led the team shaping UX writing practices, content standards, AI frameworks and inter-disciplinary culture at the site level.

Working with AI, I optimized content production under a leaner headcount, utilizing in-house developed UX writing tools. 

PRODUCT IMPACT

I cultivated a highly resilient and motivated team that was integral to the ways of working of product teams throughout the site. 

TAKEAWAYS

True product scaling can be achieved by developing user-focused AI content tools, maintaining robust content standards, and building a cross-functional culture that treats UX writing as a foundational step rather than an afterthought.